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Research papers

2020

Qualitative research at the Creation Center is adding long term strategic value through creating insights based future scenarios and ideating on new product and service concepts. These scenarios allow the decision makers to build their product...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Annette Boehmer
November 8, 2012
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Citation

Boehmer, A. (2012a, November 08). 2020. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/2020


Research papers

Innovation detonation @ Deutsche Telekom

The work of the Creation Center, a small, creative, international and interdisciplinary unit that applies 'innovathinking' consistently in the R&D process of Deutsche Telekom, is introduced in this presentation. As in other competitive markets, a...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Raimund Schmolze, Annette Boehmer
Company: Deutsche Telekom
November 16, 2010
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Citation

Schmolze and Boehmer (2010a, November 16). Innovation detonation @ Deutsche Telekom. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation-detonation-deutsche-telekom